Exclusive Roundtable Be the Brand AI Agents Choose: Leading Commerce in the Agentic Era

Retail and consumer goods leaders face a new imperative — not to react to change, but to orchestrate their own future in a market where AI agents, not consumers, increasingly decide what gets discovered, compared, and purchased.

Commerce was built for human buyers. The agentic shift is rewriting the rules. Enterprises that built their competitive moats on brand equity, storytelling, and experiential commerce are now facing their most disruptive test — not from a rival, but from a structural rewiring of commerce itself. When ChatGPT, Gemini, or a customer's personal AI assistant queries your catalog, it doesn't experience a homepage hero or a curated editorial. It reads structured data — price, availability, specifications, ratings. Brand story, design heritage, and experiential positioning become invisible unless they are encoded into the infrastructure itself.

The signals are unambiguous. McKinsey estimates that by 2030, agentic commerce will orchestrate $1 trillion in US retail revenue and $3–5 trillion globally. This shift is not approaching — it is already compounding. The question isn’t whether your brand survives the agentic era. It’s whether your commerce infrastructure is ready to carry your brand into it. Brands that become preferred agent endpoints — discoverable, trustworthy, transactable — will compound their equity in the new channel. Those that don't will be flattened to price.

To explore this shift, Infosys Equinox and Google Cloud invite you to a half-day, invite-only roundtable with an exclusive group of your peers to discuss how brands and retailers operate and win in this new era. And see how enterprises can become agentic commerce ready in weeks and not months.