Commerce for the Dynamic CPG Consumer Journey. Powered by AI.
The agentic commerce platform built for consumer-packaged goods’ next decade.
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Consumer Genome
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Composable MACH-X
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Agentic DTC
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Enterprise Governance
Built for CPG at
Scale
Enterprise-scale CPG Commerce - Speed, Fit, and Continuous Innovation.
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Annual GMV
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Commerce-specific AI capabilities
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Platform availability
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Ready-to-use Agent Workflows
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Reduction in total cost of ownership
Client Impact
How We Drive CPG Commerce Growth.
Three brands. Three commercial challenges. One platform that scaled with each of them.
CPG-Specific Capabilities
How Our Commerce Platform Equips You With What's Next
Nine capabilities purpose-built for the realities of CPG.
Consumer Genome & Taste Profile AI
Capture thousands of behavioral and demographic attributes to build individual taste profiles. Enable segment-of-one targeting - delivering content, offers, and products that reflect each consumer's unique preferences and habits
Revenue Growth Management (AI-RGM)
Consumer Surplus Factor (CSF) measures pricing power using real-time market data and a proprietary econometric AI model. Track cross-price elasticities and simulate promotional ROI across brands, packs, and channels before you commit.
Shoppable Content - Recipes, Editorial & Brand Utility
Transform brand content - recipes, how-to guides, editorials into frictionless commerce utilities. AI builds shoppable experiences that route consumer baskets to their preferred retailer partner in one journey.
DTC Acceleration & Market Entry
Launch DTC commerce within six weeks. MACH-X microservices handle subscriptions, compliance, and channel management - with CPG-specific accelerators ready to deploy out of the box, reducing risk and overhead.
Trade Partner & Distributor Commerce AI
AI portal surfaces account-based pricing, promotional windows, and restocking recommendations for trade reps - with out-of-the-box integrations for rapid retailer and distributor onboarding and marketplace syndication.
Loyalty & Zero-Party Data Capture
AI-powered loyalty programs and interactive content capture zero and first-party data directly from consumers - building owned relationships and taste profiles that don't depend on third-party signals.
Demand Forecasting & General Trade Intelligence
Predict demand at brand, pack, and channel level. AI identifies general trade opportunities with small and independent retailers in developing markets - strengthening coverage without adding operational complexity.
QR & Pack-to-Commerce AI
Turn every product pack into a commerce and data-capture touchpoint. QR-powered AI delivers personalized recipes, loyalty enrolment, and reorder capability - owning the post-purchase moment at point of consumption.
Marketing & Content Ops
Content classification, generation, and governance at enterprise scale - with nutritional claims, regulatory assertions, and brand voice enforced as guardrails across every market and retail channel.
Experiences Your Shoppers
Can Feel
Future-ready Commerce Experiences - In-store, On web, in AR
360-View Experience
Elevate product presentation and transform customer interactions to tell an experiential commerce story with immersive 360° product views powered by Infosys Equinox.
Virtual Try-On (AR)
Curate immersive AR/VR experiences to elevate the shopping journey, reduce returns, and boost conversions with AI-enhanced virtual fitting rooms.
AI Virtual Closets
Go beyond traditional wish lists. Drag, drop, name, and save features let shoppers build curated digital wardrobes - driving engagement, repeat visits, and deeper brand affinity.
Resources
The Thought Behind Every Outcome.
Points of view, leader bytes, and primers - chosen for CPG decision-makers.
The Next Consumer Trend Won't Wait. Neither Will Your Shoppers' Agents.
The conversation begins here. Tell us what you're trying to solve for, and we'll show you what we can do.
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