E-commerce websites were built for human buyers. The agentic shift is rewriting the rules - and Europe is adopting faster than any digital shift before it. Deloitte's 2026 AI Maturity Index found that 56% of European consumers have already shopped with AI at least once, crossing 50% adoption in just 18 months. This isn't a future scenario for EMEA's retail and consumer goods leaders; it's the one they're already operating in.
Enterprises built on brand heritage and experiential retail face their most disruptive test yet - not from a rival, but from a structural rewiring of commerce itself. Query a catalogue via ChatGPT, Gemini, or an AI assistant, and it reads structured data - price, availability, ratings - not a flagship or curated editorial. Heritage becomes invisible unless encoded into the system behind it.
The signals are unambiguous. Yet execution lags decision influence: 58% of UK merchants believe agent-initiated transactions have already reached their platforms, and 72% are actively preparing, per The Payments Association's 2026 survey. McKinsey estimates agentic commerce will orchestrate $3–5 trillion globally by 2030.
The question isn't whether your brand survives the agentic era - it's whether your brand is ready to carry it there.
To explore this shift, Infosys Equinox and Google Cloud invite you to a half-day, invite-only roundtable with an exclusive group of your peers to discuss how brands and retailers operate and win in this new era. And see how enterprises can become agentic commerce ready in weeks and not months.
The Agenda
Key Takeaways
Hear how industry peers are already building for the agentic shift.
Understand the new consumer journey
How AI agents are reshaping discovery, consideration, and purchase, and how to make your brand the preferred choice they buy from.
Make personalization affordable at scale
How AI-powered digital content supply chain makes it cheaper, faster and efficient to produce tailored campaigns and assets across every segment and market.
Make your brand AI-readable
How to encode brand authority, heritage, and provenance into the structured layers that agents read, trust, and transact with.
See agent-native at enterprise scale in practice
Not pilots, not experiments - see in action the Infosys Equinox' AI-first commerce platform pre-integrated with Google's Universal Commerce Protocol and accelerating a real agent-ready commerce journey with UCP Nexus.
Open your stack without rebuilding it
How to connect ERP, OMS, and WMS systems to any AI agent without ripping out what already works, securely and at scale.
Govern autonomous decisions with confidence
What responsible AI looks like under the UK and EU regulatory frameworks when agents are making real commercial calls.
Build capability that compounds
How to sequence your agentic commerce journey across both consumer replenishment and B2B procurement, so every move creates durable advantage, not technical debt.
Connect once, trade everywhere
How to plug your infrastructure into the open commerce protocols becoming the connective layer across agents, marketplaces, and payment rails, so integration compounds instead of multiplying with every new endpoint.
Leading the Conversation
Prof. James Fergusson
Executive Director, Data Intensive Science & Director, Infosys-Cambridge AI Centre, University of Cambridge
Prof. James Fergusson is a theoretical cosmologist in the Department of Applied Mathematics and Theoretical Physics at the University of Cambridge, an award-winning lecturer, and Executive Director of the Data Intensive Science group within the School of Physical Sciences. He leads several of Cambridge's flagship AI and data science initiatives, including the Centre for Doctoral Training, MPhil programme, Industrial Training Programme, and the Infosys Cambridge Enterprise AI Centre. He also convenes the Maths AI Working Group, serves on the Academy Network of AI Leads in the Mathematical Sciences, and leads training for the University's quantum computing partnership with IonQ. His research sits at the intersection of physics and artificial intelligence, spanning physics foundation models, agentic automation for scientific discovery, symbolic regression, mechanistic interpretability, accelerated inference, and Verified Self-Evolving Agentic Algorithm Discovery. Prof. Fergusson is also Co-Founder and Chief Strategy Officer of Proofline, a Cambridge-developed platform designed to help research organizations capture, connect, and operationalize knowledge and reasoning at scale, and is a sought-after speaker on the application of AI in science and business.
Amit Kalley
CEO Infosys Equinox
Amit Kalley is the Chief Executive Officer (CEO) of Infosys Equinox, an AI-first, composable digital commerce and marketing platform. Over the past two decades, Amit has successfully led digital transformation initiatives for over a hundred G2K enterprises worldwide. His expertise spans a diverse range of industries, including retail, consumer packaged goods (CPG), high-tech, manufacturing, financial services, telecommunications, energy, and media. With a strong foundation in technology and innovation, Amit has conceptualized, developed, and successfully brought to market several industry-leading products, solutions, and practices. Prior to his current role, he held leadership positions across multiple Infosys product portfolios and Infosys Labs. He also served as the Global Head of Innovation at Infosys, driving transformative initiatives across multiple industry verticals.
Kunal Puri
VP - Customer Success Infosys Equinox
Kunal Puri is Vice President of Customer Success for Infosys Equinox, an AI-first, composable digital commerce and marketing platform. With more than two decades of experience in consumer engagement and digital commerce, Kunal works closely with clients to help them maximize business value from their investments in the Infosys Equinox ecosystem. He also collaborates with the Infosys Equinox leadership team to shape the platform roadmap and drive the strategic growth of the business. Kunal actively engages with the analyst community to identify emerging trends, uncover market opportunities, and inform innovations that can accelerate disruption and business growth. Throughout his career, he has led large-scale digital transformation initiatives for Global 2000 enterprises across B2C, B2B, B2B2C, and marketplace business models. His industry experience spans retail, consumer packaged goods (CPG), high-tech, manufacturing, telecommunications, and media.
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