Exclusive Roundtable Win the First Click - The Executive Playbook for Agent-Ready Commerce

E-commerce websites were built for human buyers. The agentic shift is rewriting the rules - and Europe is adopting faster than any digital shift before it. Deloitte's 2026 AI Maturity Index found that 56% of European consumers have already shopped with AI at least once, crossing 50% adoption in just 18 months. This isn't a future scenario for EMEA's retail and consumer goods leaders; it's the one they're already operating in.

Enterprises built on brand heritage and experiential retail face their most disruptive test yet - not from a rival, but from a structural rewiring of commerce itself. Query a catalogue via ChatGPT, Gemini, or an AI assistant, and it reads structured data - price, availability, ratings - not a flagship or curated editorial. Heritage becomes invisible unless encoded into the system behind it.

The signals are unambiguous. Yet execution lags decision influence: 58% of UK merchants believe agent-initiated transactions have already reached their platforms, and 72% are actively preparing, per The Payments Association's 2026 survey. McKinsey estimates agentic commerce will orchestrate $3–5 trillion globally by 2030.

The question isn't whether your brand survives the agentic era - it's whether your brand is ready to carry it there.

To explore this shift, Infosys Equinox and Google invite you to a half-day, invite-only roundtable with an exclusive group of your peers to discuss how brands and retailers operate and win in this new era. And see how enterprises can become agentic commerce ready in weeks and not months.