Digital Commerce Trends
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Virtual Influencers
Samad Masood explores how AI-generated virtual influencers are emerging as a new force in digital commerce, blurring the line between authentic human voices and algorithmically optimised brand personas.
Samad Masood
Associate Vice President, Infosys Knowledge Institute
Ethical & Sustainable Commerce / Re-commerce
Priyanka Haldipur examines how consumer demand for transparency is accelerating the rise of re-commerce and circular retail models, making sustainability a genuine commercial differentiator.
Priyanka Haldipur
Senior Producer – Thought Leadership, Infosys Knowledge Institute
AI Accelerating the Path to Purchase
Phil Benton explores how AI is compressing the discovery-to-checkout journey - using predictive intent signals and real-time context to remove friction and convert browsers into buyers faster than ever.
Phil Benton
Partner & Practice Leader – AI Experience, Infosys Consulting
Agents are the New Influencers in Commerce
Ambeshwar Nath argues that agentic AI is redefining influence in commerce - autonomous agents now discover, evaluate, and purchase on behalf of consumers, making the agent the most powerful new channel for brands to win.
Ambeshwar Nath
EVP and Industry Head EMEA – Consumer, Retail & Logistics, Infosys
Agentic Commerce
Kunal Puri unpacks how agentic AI is moving from concept to commerce reality - enabling intelligent agents to handle end-to-end buying tasks, from product research and price comparison to order placement and post-purchase support.
Kunal Puri
Head – Customer Success, Infosys Equinox
Immersive Shopping & Conversational Commerce
Mayank Jain explores how the convergence of immersive experiences and AI-powered conversation is creating a new commerce paradigm - one where customers shop fluidly across spatial, visual, and dialogue-driven interfaces.
Mayank Jain
Senior Product Manager, Infosys Equinox
Digital Commerce: Back to 'Basics'
Akshay Gupta makes the case for refocusing on foundational commerce excellence - arguing that amid the AI buzz, the brands winning in 2026 are those who have nailed speed, reliability, and frictionless customer journeys.
Akshay Gupta
Associate Partner – Consumer Goods, Retail & Logistics, Infosys
Consulting
AI-Powered Personalization at Scale & Digital Twin
Timo Weis explores how AI-powered personalization has reached a new frontier in 2026 - with digital twin technology enabling brands to model individual customers and deliver hyper-relevant experiences at massive scale.
Timo Weis
Global Head of Digital Strategic Growth, Infosys
Loyalty in the Age of Agentic Commerce
Srinivasan Nithyanandam examines how loyalty programmes must evolve as AI agents - not humans - increasingly make repeat purchase decisions, challenging brands to build loyalty at the agent layer.
Srinivasan Nithyanandam
Head - Digital Strategic Growth, Retail & Consumer Goods
Infosys
Unified Omnichannel Experiences
Gursher Singh highlights how unified omnichannel strategy has moved from aspiration to execution imperative - with AI connecting physical and digital touchpoints into a seamless, context-aware customer journey.
Gursher Singh
Associate Partner – Digital Leadership & Strategy, Infosys
Consulting
B2B Commerce
Sandeep Kumar explores the consumerisation of B2B commerce - as AI-driven self-serve platforms and agentic procurement reshape how businesses buy, demanding B2C-quality experiences in complex B2B environments.
Sandeep Kumar
Partner - Consumer Goods, Retail & Logistics
Infosys Consulting
Invisible Payments
Ravindar Vanam examines how payments are disappearing into the background of the commerce experience - with AI and biometric authentication making checkout a seamless, nearly invisible part of the customer journey.
Ravindar Vanam
Senior Director – Client Services & Retail Innovations, Infosys
Hyperlocal Fulfilment
Santanu Basu explores how hyperlocal fulfilment networks - powered by AI routing and micro-distribution centres - are redefining delivery speed expectations and becoming a key competitive battleground for retailers.
Santanu Basu
Partner - Consumer Goods, Retail & Logistics
Infosys Consulting
Turning Returns into Strategic Advantage
Anand Divekar reframes the returns challenge - showing how AI-powered returns intelligence can transform a cost centre into a strategic asset that drives loyalty, reduces waste, and feeds product improvement loops.
Anand Divekar
AVP - Consumer Goods, Retail & Logistics
Infosys
AI and Social Commerce
Anshul Wig explores how AI is supercharging social commerce - from intelligent creator matching and real-time content optimisation to AI-curated live shopping events that drive conversion at scale.
Anshul Wig
AVP - Client Services, Consumer Goods, Retail & Logistics
Infosys
Quick Commerce
Ezhil Mani identifies rapid advancements in quick commerce as a defining trend for 2025, building on the foundations laid the previous year.
Ezhil Mani
VP - Consumer, Retail and Logistics, Infosys Limited
Personalized Shopping Powered by Gen AI
Phil Benton predicts that 2025 will be a game changer for personalized, immersive shopping experiences, driven by Gen AI capabilities.
Phil Benton
Partner & Practice Leader - AI Experience, Infosys Consulting
Voice Commerce
Karolina Gujska identifies voice commerce as a pivotal trend reshaping the e-commerce landscape in 2025, enabling hands-free shopping experiences.
Karolina Gujska
Director - Global Ecommerce & Digital Capabilities, Infosys
Digital Trading Desks
Akshay Gupta predicts that Digital Trading Desks will revolutionize the way e-commerce businesses will operate in 2025.
Akshay Gupta
Associate Partner - Consumer Goods, Retail & Logistics, Infosys
Consulting
AI-Powered Personalization
Timo Weis identifies AI-powered personalization as a key digital commerce trend shaping 2025, taking hyper-personalization to new heights.
Timo Weis
Global Head of Digital Strategic Growth, Infosys
Wearable Technology
Priyanka Haldipur identifies wearable technology as the next frontier in digital commerce, enabling seamless commerce from wrist and beyond.
Priyanka Haldipur
Senior Producer – Thought Leadership, Infosys Knowledge
Institute
AI Realism
Sebastian Weston Lewis predicts 2025 will mark the rise of AI Realism, with businesses shifting from grand AI visions to practical, scalable solutions.
Sebastian Weston Lewis
Senior Director – Client Services, Infosys
Trusted Commerce
Samad Masood believes that Trusted Commerce - built on transparency, data privacy, and ethical AI - will be a defining trend in 2025.
Samad Masood
Associate Vice President, Infosys Knowledge Institute
The CPG Shift: Powering Independent Retail
Kunal Puri highlights unlocking value from small mom-and-pop shops as a key trend shaping the CPG landscape in developing economies.
Kunal Puri
Head – Customer Success, Infosys Equinox
Redefining Customer & Business Experiences with AI
Selvi Nandakumar identifies 2025 as the year where enterprises will heavily invest in creating AI-first experiences for both businesses and customers.
Selvi Nandakumar
Director – Product Management, Infosys Equinox
Sustainability and Ethical Shopping
Ambeshwar Nath predicts that sustainable and ethical shopping will dominate the retail landscape in 2025 as consumer values drive brand decisions.
Ambeshwar Nath
EVP and Industry Head EMEA – Consumer, Retail & Logistics,
Infosys
Composable Commerce
Ravindar Vanam identifies adoption of Composable Commerce as a key trend for 2025, enabling brands to assemble best-of-breed capabilities.
Ravindar Vanam
Senior Director – Client Services & Retail Innovations, Infosys
Agentic AI
Mayank Jain identifies Agentic AI - autonomous AI systems that act, adapt, and transact on behalf of customers - as a game-changing trend for 2025.
Mayank Jain
Senior Product Manager, Infosys Equinox
Cross-channel Marketing
Gursher Singh identifies cross-channel marketing strategy as a crucial driver of digital commerce success in 2025.
Gursher Singh
Associate Partner – Digital Leadership & Strategy, Infosys
Consulting
Influencer Marketing & Live Commerce
Kunal Puri identifies the rise of influencer marketing coupled with live-commerce as a major trend unfolding in North America and Europe.
Kunal Puri
VP – Customer Success, Infosys Equinox
Digital Solutions to Minimize Returns
Ezhil Mani identifies minimizing returns through digital solutions as a key trend in boosting commerce profitability.
Ezhil Mani
VP Strategic Growth & Innovation, Consumer, Retail &
Logistics,
Infosys
Rise in Direct-to-Consumer Commerce (DTC)
Timo Weis identifies the increasing shift towards Direct-to-Consumer (DTC) strategies as a key digital commerce trend for 2024.
Timo Weis
AVP – Client Services, Infosys Limited
AR and VR Experiences in Retail
Karolina Gujska predicts the convergence of AR and VR as a major trend reshaping the retail landscape in 2024.
Karolina Gujska
Director – Global Ecommerce & Digital Capabilities, Infosys
AI in Ecommerce
Rajiv Ranjan Rai identifies a surge in adoption of AI as a key digital commerce trend for 2024, expanding beyond traditional roles to transform product discovery and content personalization.
Rajiv Ranjan Rai
Head – Growth and Ecosystem, Infosys Equinox
Composable Commerce Architecture
Sebastian Weston-Lewis identifies a surge in enterprises embracing composable commerce architecture as a key trend in 2024.
Sebastian Weston-Lewis
Senior Director – Client Services, Infosys
AI-Driven Next-Gen Retail Experiences
Ambeshwar Nath anticipates a pivotal shift in digital commerce, with retail experiences reaching new heights through AI-driven personalization.
Ambeshwar Nath
EVP and Industry Head EMEA – Consumer, Retail & Logistics,
Infosys
Quick Commerce
Abhinav Sopory identifies 5 key considerations for quick commerce success in 2024.
Abhinav Sopory
Senior Director – Client Services, Infosys
Omni-Experience in Retail
Ravindar Vanam identifies the need for retailers to optimize omni-channel customer experiences to ensure seamless buying journeys.
Ravindar Vanam
Senior Director, Client Services & Retail Innovations,
Infosys
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