Turn Commerce Intelligence Into Marketing That Moves.

At the speed of AI.

Unify commerce and communications with marketing capabilities that natively sync with Infosys Equinox commerce services. Grow revenue, improve efficiency, and maximize profit — from RGM and loyalty to digital operations, attribution, and agentic personalization.

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  • AI-First Marketing
  • RGM & Pricing
  • Agentic Personalization
  • Loyalty Intelligence
Explore Marketing Solutions

Every Marketing Lever - Unified, AI-driven, and Commerce-Connected.

Data-driven solutions built for ecommerce success - from operations and attribution to loyalty and agentic delivery.

Digital Commerce & Marketing Operations

Run leaner. Execute faster. Outsource the operations; own the outcomes. A full spectrum of design, digital content, SKU management, searchandising, digital merchandising, and email marketing - delivered by seasoned specialists under one roof.

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AI-Driven Revenue Growth Management

Win margin without losing customers. Capture consumer surplus across markets and scale decision-making with AI-led Revenue Growth Management (RGM) - from demand forecasting and volume pricing to promotional planning at enterprise scale.

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Customer Intelligence Cloud

Build a segment of one. Capture unlimited customer attributes from cross-channel engagements to create rich 360° profiles. Hyper-personalize content, merchandising, and offers - across every channel, in real time.

Loyalty Marketing

Turn transactions into relationships. Maximise customer lifetime value with loyalty management that optimizes your programme, drives personalized campaigns, and measures success - across every touchpoint.

Media Mix Modelling

Know which channels earn their budget. Measure the impact of every campaign and allocate spend effectively with a demand model that accounts for buyer behaviour, market conditions, seasonality, competition, and more.

Multi-Touch Attribution

Assign credit where it’s due. Leverage unified data to understand which marketing activities drive engagement and revenue across digital, physical, and AI surfaces - and optimize the customer journey with confidence.

Micro-Market Districting

Market at the postcode. Win at the shelf. Fine-tune media planning, ad spend, and localised product launches at the micro-market level. Integrate with Demand Side Platforms to operationalise digital marketing in real time, at scale.

Social Marketing

Build brand equity where attention lives. Leverage business intelligence, social listening, and CRM to strengthen your brand across social touchpoints and influencer channels - with expert consulting from Infosys.

Influencer Marketing

Match the right creator to the right audience. AI pairs influencer audiences with your target segments at scale - powering measurable commerce outcomes from every partnership.

Agentic Commerce & AI Marketing

Your Marketing, Always on - Discovered, Personalized, and Delivered by AI.

Infosys Equinox Marketing is built for the agentic era. Your campaigns, promotions, and loyalty offers are structured and exposed through MCP-compatible APIs - discoverable by AI Mode, Gemini, ChatGPT, Copilot, and Claude the moment consumers ask. AI agents optimize, personalize, and deliver at a scale no human team can match.

Explore Agentic Commerce Interface

  • AI-First Campaign Intelligence

    AI agents autonomously monitor campaign performance, detect anomalies, and reallocate budget in real time - no analyst bottleneck. Your media mix optimizes itself across channels as market conditions shift.

  • Agentic Personalisation at Scale

    Consumer Genome AI builds segment-of-one profiles from unlimited cross-channel attributes. Agents deliver the right content, offer, and message at the exact moment intent is detected - across web, mobile, email, and agentic surfaces.

  • Marketing Discoverable to AI Agents

    Promotions, loyalty offers, and product campaigns are structured and exposed through MCP-compatible APIs - so AI assistants surface your best offers to consumers the moment they ask, on any platform.

  • Conversational Marketing Flows

    Shoppable chatbots and voice assistants are pre-integrated with your promotions and loyalty engine - enabling AI-driven conversations that convert from discovery to checkout without a handoff.

  • Unified Attribution Across Agentic Surfaces

    Track revenue influence from AI Mode, social channels, influencer storefronts, and traditional digital in a single attribution model. Know exactly which agentic touchpoint drives margin - not just clicks.

  • Brand & Compliance Guardrails

    Every AI-generated campaign asset, offer claim, and influencer brief is validated against your brand voice, regulatory requirements, and competitive mention policies before activation - enforced automatically at enterprise scale.

Our Marketing Solutions in Action

Global brands. Measurable outcomes. Delivered at scale.

Why Choose Us?

AI-powered, Unified Commerce and Marketing - Built to Accelerate Growth.

Delivering AI-powered, unified commerce and marketing capabilities that accelerate growth and maximise ROI - for the world’s most demanding enterprise brands.

AI-first across every touchpoint - from campaign briefing to agentic delivery

Pre-integrated with commerce data so marketing and commerce always move together: pricing, inventory, loyalty - no export, no lag

On-demand agile teams: design, content, SKU, email, searchandising - all brand-aligned, all measurable

One data model for commerce and marketing - no silos, no reconciliation

Proven at scale: $30Bn+ GMV, 20M+ active users, 40+ countries

Insights & Perspectives

The thinking behind AI-first, commerce-connected marketing.

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Explore Other Core Components

Explore the full suite of our AI-first composable commerce platform. Three layers - Your microservices power the data. Your experiences deliver the surface. Your marketing drives demand. The Agentic Commerce layer - built on MACH-X - connects them in real time, without silos and without custom wiring.

Microservices

25+ AI-first composable commerce microservices - API-first and agent-ready from day one. The foundation every commerce experience and campaign runs on.

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Experiences

Pre-composed accelerators for every industry and channel, each drawing on live commerce data from your microservices layer - so every experience reflects real inventory and real availability.

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Agentic Layer

Native MCP servers, Agent Commerce Interface, and Intelligent Commerce Suite - allowing AI agents to discover, transact, and optimize across every surface, within your guardrails.

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See our Marketing capabilities in action.

Get a demo of any or all our next-generation marketing solutions to supercharge your ecommerce.

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