Our Offering
Infosys Equinox Digital Commerce and Marketing Operations services offer a flexible, scalable solution for all your digital commerce, creative, and operational needs. With our solution:
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Increase predictability for your business services
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Optimize your operational cost
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Achieve reliability and scalability
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Improve turnaround time for new product launches
Our results
We work relentlessly to expand your digital horizon by improving your process efficiency.
savings achieved
increased speed to market with offshore operations
quality score and client satisfaction
schedule adherence across engagements
Our edge
We’re your strategic partner in digital success.
Just like MACH-X architecture, a flexible and scalable digital ops team can help you innovate faster with higher efficiency.
We take care of everything from ideation to execution, analysis to continuous optimization – on demand, and as you need.
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Flexible:
We adapt to your processes and guidelines -
Scalable:
We ramp up for every launch, campaign, and peak season -
Custom-tailored:
To your requirements, your objectives, and your vision -
Seamless operation:
We continually optimize to drive efficiency
Our
Services
With a team of seasoned specialists across the e-commerce ecosystem, we’re your all-inclusive partner in enhancing customer experience and performance.
Design
Tell your story through creatives that connect with customers. From integrated campaigns to immersive experiences, our marketing design services bring your brand to life across digital and physical touchpoints.
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Branding
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Retail Marketing
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Digital Marketing
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Print and video
Digital Content
Acquire and inspire customers through content that converts. Our dynamic team of copywriters and performance marketers is equipped to build, maintain, and optimize your content programs.
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Social, Web and In-App
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Banners, ads and email
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Product copy and storytelling
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Blogs and shoppable content
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Internationalization
Digital Merchandizing
Ensure human-centric, personalized experiences through every customer journey. We employ data-driven merchandizing strategies to help shoppers discover, compare, convert, and keep them coming back.
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Content publishing and management
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Category curation
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Coupon code management
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Campaign execution and analytics
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Creative KPIs
SKU Management
Scale your catalog expansion, optimize product data, build frictionless filtered navigation, and improve product sell-through. We support you with precise e-commerce SKU onboarding, rigorous quality assurance, and detailed product information management.
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Product upload
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Product attribution
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Image optimization
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Copy optimization
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QA, audits and automation
Searchandizing
Up to 30% of e-commerce visitors use site search, and they convert 2-3x higher than those who don’t. Ensure your results are relevant, robust, and leave no SKU behind. We optimize search functionality to match customer expectations and your business objectives.
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Search logic and tuning
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Synonym mapping
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Boost and bury rules
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Personalization
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Analytics and optimization
Email Marketing
Keep your loyal customers converting and your email list healthy. We manage your email program from start-to-finish, from concept and content development to testing and reporting.
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Content Design and Production
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Campaign management
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List management
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A/B testing
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Campaign analytics