Our Offering

Our Offering

Infosys Equinox Digital Commerce and Marketing Operations services offer a flexible, scalable solution for all your digital commerce, creative, and operational needs. With our solution:

  • Increase predictability for your business services

    Increase predictability for your business services

  • Optimize your operational cost

    Optimize your operational cost

  • Achieve reliability and scalability

    Achieve reliability and scalability

  • Improve turnaround time for new product launches

    Improve turnaround time for new product launches

Our results

We work relentlessly to expand your digital horizon by improving your process efficiency.

> 40%

savings achieved

50%

increased speed to market with offshore operations

> 98%

quality score and client satisfaction

> 99%

schedule adherence across engagements

Our results
Our edge

Our edge

We’re your strategic partner in digital success.

Just like MACH-X architecture, a flexible and scalable digital ops team can help you innovate faster with higher efficiency.

We take care of everything from ideation to execution, analysis to continuous optimization – on demand, and as you need.

  • Flexible We adapt to your processes and guidelines.

    Flexible:
    We adapt to your processes and guidelines

  • Scalable We ramp up for every launch, campaign, and peak season.

    Scalable:
    We ramp up for every launch, campaign, and peak season

  • Custom-tailored To your requirements, your objectives, and your vision.

    Custom-tailored:
    To your requirements, your objectives, and your vision

  • Seamless operation We continually optimize to drive efficiency.

    Seamless operation:
    We continually optimize to drive efficiency

Our
Services

With a team of seasoned specialists across the e-commerce ecosystem, we’re your all-inclusive partner in enhancing customer experience and performance.

Design

Tell your story through creatives that connect with customers. From integrated campaigns to immersive experiences, our marketing design services bring your brand to life across digital and physical touchpoints.

  • Branding

    Branding

  • Retail Marketing

    Retail Marketing

  • Digital Marketing

    Digital Marketing

  • Print and video

    Print and video

Design
BRANDING
BRANDING

Win market and mindshare with cutting edge graphic designs. We work to strategically craft each design in line with your unique brand identity, keeping consistency across campaigns and customer touchpoints.

RETAIL
RETAIL MARKETING

From posters and signages to POP displays and bag inserts, we support all aspects of retail marketing. Take your brand activation and promotions to the next level with a dedicated team that works with you, from concept to creation.

DIGITAL
DIGITAL MARKETING

Capture cross-channel attention across the web, social media, apps, and digital advertising with fresh creatives – from eye-catching banners to persuasive photography, rich landing pages, and engaging interactive catalogs.

PRINT and VIDEO
PRINT and VIDEO

Leave a lasting brand impression with leading edge print and video ads. We bring innovation to print, web and social videos, in-store digital, creative billboards, 2D animation, and 3D immersive experiences.

up-arrow
Digital Content

Digital Content

Acquire and inspire customers through content that converts. Our dynamic team of copywriters and performance marketers is equipped to build, maintain, and optimize your content programs.

  • Social, Web and In-App

    Social, Web and In-App

  • Banners, ads and email

    Banners, ads and email

  • Product copy and storytelling

    Product copy and storytelling

  • Blogs and shoppable content

    Blogs and shoppable content

  • Internationalization

    Internationalization

SOCIAL MEDIA
SOCIAL MEDIA

Grab attention, grow your following, and drive sales with inspiring social content. We build, manage, and deliver comprehensive, cross-platform campaigns that sizzle.

WEB and IN-APP
WEB and IN-APP

Serve content that converts. We’ll keep you fed with a steady stream of visually appealing banners, infographics, push campaigns, and digital ads across customer journeys.

EMAIL
EMAIL

Keep customers engaged and coming back with compelling email campaigns, creative and merchandizing strategy. Segment, personalize, and monetize.

PRODUCT COPY
PRODUCT COPY

Every product listing is a landing page. We craft and continually analyze and optimize your product content for SEO, UX, and conversion.

BLOGS
BLOGS

Let us turn your website to a traffic magnet with SEO-optimized articles, buying guides and shoppable content. Together, we can build a community around your brand and industry.

INTERNATIONALIZATION
INTERNATIONALIZATION

Capture the global consumer with contextual product and blog content translated into your customers’ native languages.

up-arrow

Digital Merchandizing

Ensure human-centric, personalized experiences through every customer journey. We employ data-driven merchandizing strategies to help shoppers discover, compare, convert, and keep them coming back.

  • Content publishing and management

    Content publishing and management

  • Category curation

    Category curation

  • Coupon code management

    Coupon code management

  • Campaign execution and analytics

    Campaign execution and analytics

  • Creative KPIs

    Creative KPIs

Merchandizing
CONTENT PUBLISHING
CONTENT PUBLISHING

Push content that engages customers. We produce, publish, and manage ongoing content programs across your website and sales channels.

CATEGORY CURATION
CATEGORY CURATION

Let our experts categorize and visually merchandize products across your catalog and build creative thematic collections that inspire shoppers.

COUPON MANAGEMENT
COUPON MANAGEMENT

Drive profitable promotions. We manage, analyze, and optimize coupon strategies across your promotional calendar, welcome series, and loyalty programs.

CAMPAIGN MANAGEMENT
CAMPAIGN MANAGEMENT

We’re your strategic partner in campaign execution, analytics and reporting across your digital properties, social platforms, and marketplace channels.

CREATIVE KPIs
CREATIVE KPIs

Continually improve performance and ROI. We tag and track every element of your merchandizing and creative communication to uncover insights and opportunities for growth.

up-arrow
SKU Management

SKU Management

Scale your catalog expansion, optimize product data, build frictionless filtered navigation, and improve product sell-through. We support you with precise e-commerce SKU onboarding, rigorous quality assurance, and detailed product information management.

  • Product upload

    Product upload

  • Product attribution

    Product attribution

  • Image optimization

    Image optimization

  • Copy optimization

    Copy optimization

  • QA, audits and automation

    QA, audits and automation

PRODUCT UPLOAD
PRODUCT UPLOAD

Grow your catalog with confidence. We do the heavy lifting of data preparation and mapping, filling in any gaps around SEO, UX or product specifications.

PRODUCT ATTRIBUTION
PRODUCT ATTRIBUTION

Guided selling is a competitive advantage. We populate your category and search filters with thorough, contextual product attribution.

IMAGE OPTIMIZATION
IMAGE OPTIMIZATION

Pictures attract the highest product page engagement. We retouch, crop, resize, and augment your galleries with creative infographics and value-added images.

COPY OPTIMIZATION
COPY OPTIMIZATION

Enhance product descriptions, details, and storytelling with copy that speaks to customers. We ensure your product info is persuasive and positioned to perform.

QUALITY ASSURANCE
QUALITY ASSURANCE

Small data entry errors can squash conversion and customer trust. We employ rigorous processes to audit and QA your catalog assets.

up-arrow

Searchandizing

Up to 30% of e-commerce visitors use site search, and they convert 2-3x higher than those who don’t. Ensure your results are relevant, robust, and leave no SKU behind. We optimize search functionality to match customer expectations and your business objectives.

  • Search logic and tuning

    Search logic and tuning

  • Synonym mapping

    Synonym mapping

  • Boost and bury rules

    Boost and bury rules

  • Personalization

    Personalization

  • Analytics and optimization

    Analytics and optimization

Searchandizing
SEARCH TUNING
SEARCH TUNING

It’s all about relevance. We get under the hood to configure your site search application with fine-tuned logic across key search terms.

SYNONYM MAPPING
SYNONYM MAPPING

We reduce ‘zero results found’ and support semantic search with deep synonym mapping – even for brand and industry-specific queries.

BOOST and BURY
BOOST and BURY

Truly “searchandize” with boost and bury strategies. We optimize clicks and sell-through for trending, high margin, seasonal goods, house brands, and more.

PERSONALIZATION
PERSONALIZATION

Rank products based on customer attributes. We tune results for geolocation, gender, past searches, past purchases, profile data or navigational history.

REPORTING
REPORTING

Continually optimize search performance. Our analysts dig into data to measure strategic results, uncover underperforming keywords, and right-tag products.

up-arrow
Email Marketing

Email Marketing

Keep your loyal customers converting and your email list healthy. We manage your email program from start-to-finish, from concept and content development to testing and reporting.

  • Content Design and Production

    Content Design and Production

  • Campaign management

    Campaign management

  • List management

    List management

  • A/B testing

    A/B testing

  • Campaign analytics

    Campaign analytics

Content Design and Production
CONTENT DESIGN AND PRODUCTION

From copywriting and creative production to design and template coding, we deliver high-converting content based on responsive design, UX and performance best practices.

CAMPAIGN MANAGEMENT
CAMPAIGN MANAGEMENT

From setup to send, we handle every step of the process. We build, proof and test before each deployment and ensure smooth execution of your merchandising and personalization strategies.

LIST MANAGEMENT
LIST MANAGEMENT

You have worked hard to build your list. We keep it strong with delivery best practices, list hygiene and strategic segmentation.

A/B TESTING
A/B TESTING

Optimize your subject lines, offers, trigger timing, creative and copy with split tested campaigns. We handle set up, execution and insights.

CAMPAIGN ANALYTICS
CAMPAIGN ANALYTICS

Do more of what is working. We review campaign analytics and work with your leaders to apply customer insights and continually optimize your email program.

up-arrow

Explore Other Offerings

Infosys Equinox Strategic Pricing

Infosys Equinox Strategic Pricing

Explore Now

Additional Resources

3 Keys to Maximize Digital Campaign Effectiveness

Read POV

Helping a global footwear giant run digital operations smoothly

Read more

5 Digital Operations Strategies to Maximize Efficiency on a Tighter Budget

Read POV

Going Global: Tips for Optimizing International E-commerce Localization Campaigns

Read POV

Preparing for Peak Season: Digital Commerce Holiday Campaign Tips

Read POV

Looking to streamline your digital commerce operations?

Get in touch with us to discuss how our experts can help you leverage your digital commerce for scale and assured success.

Opt in for marketing communication Privacy Statement