Our Offering
Infosys Equinox Digital Commerce and Marketing Operations services offer a flexible, scalable solution for all your digital commerce, creative, and operational needs. With our solution:
-
Increase predictability for your business services
-
Optimize your operational cost
-
Achieve reliability and scalability
-
Improve turnaround time for new product launches
Our results
We work relentlessly to expand your digital horizon by improving your process efficiency.
> 40%
savings achieved
50%
increased speed to market with offshore operations
> 98%
quality score and client satisfaction
> 99%
schedule adherence across engagements
Our edge
We’re your strategic partner in digital success.
Just like MACH-X architecture, a flexible and scalable digital ops team can help you innovate faster with higher efficiency.
We take care of everything from ideation to execution, analysis to continuous optimization – on demand, and as you need.
-
Flexible:
We adapt to your processes and guidelines -
Scalable:
We ramp up for every launch, campaign, and peak season -
Custom-tailored:
To your requirements, your objectives, and your vision -
Seamless operation:
We continually optimize to drive efficiency
Our
Services
With a team of seasoned specialists across the e-commerce ecosystem, we’re your all-inclusive partner in enhancing customer experience and performance.
Design
Tell your story through creatives that connect with customers. From integrated campaigns to immersive experiences, our marketing design services bring your brand to life across digital and physical touchpoints.
-
Branding
-
Retail Marketing
-
Digital Marketing
-
Print and video
BRANDING
Win market and mindshare with cutting edge graphic designs. We work to strategically craft each design in line with your unique brand identity, keeping consistency across campaigns and customer touchpoints.
RETAIL MARKETING
From posters and signages to POP displays and bag inserts, we support all aspects of retail marketing. Take your brand activation and promotions to the next level with a dedicated team that works with you, from concept to creation.
DIGITAL MARKETING
Capture cross-channel attention across the web, social media, apps, and digital advertising with fresh creatives – from eye-catching banners to persuasive photography, rich landing pages, and engaging interactive catalogs.
PRINT and VIDEO
Leave a lasting brand impression with leading edge print and video ads. We bring innovation to print, web and social videos, in-store digital, creative billboards, 2D animation, and 3D immersive experiences.
Digital Content
Acquire and inspire customers through content that converts. Our dynamic team of copywriters and performance marketers is equipped to build, maintain, and optimize your content programs.
-
Social, Web and In-App
-
Banners, ads and email
-
Product copy and storytelling
-
Blogs and shoppable content
-
Internationalization
SOCIAL MEDIA
Grab attention, grow your following, and drive sales with inspiring social content. We build, manage, and deliver comprehensive, cross-platform campaigns that sizzle.
WEB and IN-APP
Serve content that converts. We’ll keep you fed with a steady stream of visually appealing banners, infographics, push campaigns, and digital ads across customer journeys.
Keep customers engaged and coming back with compelling email campaigns, creative and merchandizing strategy. Segment, personalize, and monetize.
PRODUCT COPY
Every product listing is a landing page. We craft and continually analyze and optimize your product content for SEO, UX, and conversion.
BLOGS
Let us turn your website to a traffic magnet with SEO-optimized articles, buying guides and shoppable content. Together, we can build a community around your brand and industry.
INTERNATIONALIZATION
Capture the global consumer with contextual product and blog content translated into your customers’ native languages.
Digital Merchandizing
Ensure human-centric, personalized experiences through every customer journey. We employ data-driven merchandizing strategies to help shoppers discover, compare, convert, and keep them coming back.
-
Content publishing and management
-
Category curation
-
Coupon code management
-
Campaign execution and analytics
-
Creative KPIs
CONTENT PUBLISHING
Push content that engages customers. We produce, publish, and manage ongoing content programs across your website and sales channels.
CATEGORY CURATION
Let our experts categorize and visually merchandize products across your catalog and build creative thematic collections that inspire shoppers.
COUPON MANAGEMENT
Drive profitable promotions. We manage, analyze, and optimize coupon strategies across your promotional calendar, welcome series, and loyalty programs.
CAMPAIGN MANAGEMENT
We’re your strategic partner in campaign execution, analytics and reporting across your digital properties, social platforms, and marketplace channels.
CREATIVE KPIs
Continually improve performance and ROI. We tag and track every element of your merchandizing and creative communication to uncover insights and opportunities for growth.
SKU Management
Scale your catalog expansion, optimize product data, build frictionless filtered navigation, and improve product sell-through. We support you with precise e-commerce SKU onboarding, rigorous quality assurance, and detailed product information management.
-
Product upload
-
Product attribution
-
Image optimization
-
Copy optimization
-
QA, audits and automation
PRODUCT UPLOAD
Grow your catalog with confidence. We do the heavy lifting of data preparation and mapping, filling in any gaps around SEO, UX or product specifications.
PRODUCT ATTRIBUTION
Guided selling is a competitive advantage. We populate your category and search filters with thorough, contextual product attribution.
IMAGE OPTIMIZATION
Pictures attract the highest product page engagement. We retouch, crop, resize, and augment your galleries with creative infographics and value-added images.
COPY OPTIMIZATION
Enhance product descriptions, details, and storytelling with copy that speaks to customers. We ensure your product info is persuasive and positioned to perform.
QUALITY ASSURANCE
Small data entry errors can squash conversion and customer trust. We employ rigorous processes to audit and QA your catalog assets.
Searchandizing
Up to 30% of e-commerce visitors use site search, and they convert 2-3x higher than those who don’t. Ensure your results are relevant, robust, and leave no SKU behind. We optimize search functionality to match customer expectations and your business objectives.
-
Search logic and tuning
-
Synonym mapping
-
Boost and bury rules
-
Personalization
-
Analytics and optimization
SEARCH TUNING
It’s all about relevance. We get under the hood to configure your site search application with fine-tuned logic across key search terms.
SYNONYM MAPPING
We reduce ‘zero results found’ and support semantic search with deep synonym mapping – even for brand and industry-specific queries.
BOOST and BURY
Truly “searchandize” with boost and bury strategies. We optimize clicks and sell-through for trending, high margin, seasonal goods, house brands, and more.
PERSONALIZATION
Rank products based on customer attributes. We tune results for geolocation, gender, past searches, past purchases, profile data or navigational history.
REPORTING
Continually optimize search performance. Our analysts dig into data to measure strategic results, uncover underperforming keywords, and right-tag products.
Email Marketing
Keep your loyal customers converting and your email list healthy. We manage your email program from start-to-finish, from concept and content development to testing and reporting.
-
Content Design and Production
-
Campaign management
-
List management
-
A/B testing
-
Campaign analytics
CONTENT DESIGN AND PRODUCTION
From copywriting and creative production to design and template coding, we deliver high-converting content based on responsive design, UX and performance best practices.
CAMPAIGN MANAGEMENT
From setup to send, we handle every step of the process. We build, proof and test before each deployment and ensure smooth execution of your merchandising and personalization strategies.
LIST MANAGEMENT
You have worked hard to build your list. We keep it strong with delivery best practices, list hygiene and strategic segmentation.
A/B TESTING
Optimize your subject lines, offers, trigger timing, creative and copy with split tested campaigns. We handle set up, execution and insights.
CAMPAIGN ANALYTICS
Do more of what is working. We review campaign analytics and work with your leaders to apply customer insights and continually optimize your email program.
