Infosys Equinox Digital Commerce and Marketing Operations
Make commerce human with a turnkey team you can trust.
Infosys Equinox Digital Commerce and Marketing Operations (DCMO) services offer a flexible, scalable solution for all your digital commerce, creative, and operational needs. With a team of seasoned specialists across the e-commerce ecosystem, we’re your all-inclusive partner in enhancing customer experience and performance.
Tell your story through creatives that connect with customers. From integrated campaigns to immersive experiences, our marketing design services bring your brand to life across digital and physical touchpoints.
Print and video
Win market and mindshare with cutting edge graphic designs. We work to strategically craft each design in line with your unique brand identity, keeping consistency across campaigns and customer touchpoints.
From posters and signages to POP displays and bag inserts, we support all aspects of retail marketing. Take your brand activation and promotions to the next level with a dedicated team that works with you, from concept to creation.
Capture cross-channel attention across the web, social media, apps, and digital advertising with fresh creatives – from eye-catching banners to persuasive photography, rich landing pages, and engaging interactive catalogs.
Leave a lasting brand impression with leading edge print and video ads. We bring innovation to print, web and social videos, in-store digital, creative billboards, 2D animation, and 3D immersive experiences.
Acquire and inspire customers through content that converts. Our dynamic team of copywriters and performance marketers is equipped to build, maintain, and optimize your content programs.
Social, web and in-app
Banners, ads and email
Product copy and storytelling
Blogs and shoppable content
Grab attention, grow your following, and drive sales with inspiring social content. We build, manage, and deliver comprehensive, cross-platform campaigns that sizzle.
Serve content that converts. We’ll keep you fed with a steady stream of visually appealing banners, infographics, push campaigns, and digital ads across customer journeys.
Keep customers engaged and coming back with compelling email campaigns, creative and merchandizing strategy. Segment, personalize, and monetize.
Every product listing is a landing page. We craft and continually analyze and optimize your product content for SEO, UX, and conversion.
Let us turn your website to a traffic magnet with SEO-optimized articles, buying guides and shoppable content. Together, we can build a community around your brand and industry.
Capture the global consumer with contextual product and blog content translated into your customers’ native languages.
Ensure human-centric, personalized experiences through every customer journey. We employ data-driven merchandizing strategies to help shoppers discover, compare, convert, and keep them coming back.
Content publishing and management
Coupon code management
Campaign execution and analytics
Push content that engages customers. We produce, publish, and manage ongoing content programs across your website and sales channels.
Let our experts categorize and visually merchandize products across your catalog and build creative thematic collections that inspire shoppers.
Drive profitable promotions. We manage, analyze, and optimize coupon strategies across your promotional calendar, welcome series, and loyalty programs.
We’re your strategic partner in campaign execution, analytics and reporting across your digital properties, social platforms, and marketplace channels.
Continually improve performance and ROI. We tag and track every element of your merchandizing and creative communication to uncover insights and opportunities for growth.
Scale your catalog expansion, optimize product data, build frictionless filtered navigation, and improve product sell-through. We support you with precise e-commerce SKU onboarding, rigorous quality assurance, and detailed product information management.
QA, audits and automation
Grow your catalog with confidence. We do the heavy lifting of data preparation and mapping, filling in any gaps around SEO, UX or product specifications.
Guided selling is a competitive advantage. We populate your category and search filters with thorough, contextual product attribution.
Pictures attract the highest product page engagement. We retouch, crop, resize, and augment your galleries with creative infographics and value-added images.
Enhance product descriptions, details, and storytelling with copy that speaks to customers. We ensure your product info is persuasive and positioned to perform.
Small data entry errors can squash conversion and customer trust. We employ rigorous processes to audit and QA your catalog assets.
Up to 30% of e-commerce visitors use site search, and they convert 2-3x higher than those who don’t. Ensure your results are relevant, robust, and leave no SKU behind. We optimize search functionality to match customer expectations and your business objectives.
Search logic and tuning
Boost and bury rules
Analytics and optimization
It’s all about relevance. We get under the hood to configure your site search application with fine-tuned logic across key search terms.
We reduce ‘zero results found’ and support semantic search with deep synonym mapping – even for brand and industry-specific queries.
Truly “searchandize” with boost and bury strategies. We optimize clicks and sell-through for trending, high margin, seasonal goods, house brands, and more.
Rank products based on customer attributes. We tune results for geolocation, gender, past searches, past purchases, profile data or navigational history.
Continually optimize search performance. Our analysts dig into data to measure strategic results, uncover underperforming keywords, and right-tag products.
We’re your strategic partner in digital success.
Just like MACH-X architecture, a flexible and scalable digital ops team can help you innovate faster with higher efficiency.
We take care of everything from ideation to execution, analysis to continuous optimization – on demand, and as you need.
We adapt to your processes and guidelines
We ramp up for every launch, campaign, and peak season
To your requirements, your objectives, and your vision
We continually optimize to drive efficiency
We work relentlessly to expand your digital horizon.
increased speed to market
quality score and client satisfaction
Get in touch with us to discuss how our experts can help you streamline your digital commerce operations for scale and assured success.
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