Infosys Equinox Strategic Pricing, powered by Consumer Surplus Factor (CSF), is an advanced analytics tool that supports next-generation RGM for leading consumer packaged goods companies. Available through the cloud-native Infosys Equinox platform, Strategic Pricing leverages AI modules to help CPG brands simulate, enact, adjust, and track pricing and promotion strategies at the brand, pack, and channel level.
Unlock profitable competitive growth, win customer mindshare, and scale decision making with AI-driven recommendations. Track consumer behavior across markets and channels, monitor competitor pricing and sales velocity in near real-time, and use data models to predict the impact of pricing adjustments across brand and product portfolios. CSF measures the customers willingness to pay for your brand in a competitive environment, using real-time market data and a proprietary econometric AI model.