
Business
Challenges
The classic dilemma for revenue managers
-
Should I lead the price
increase or follow the competition? -
How do I insulate my business against
inflation pressures without compromising brand equity? -
How do I determine
the pricing for each channel?
Problems with Traditional RGM
-
Lack of
Precision data -
Operational
Silos -
Manual
Processes

Features
Infosys Equinox Strategic Pricing powered by Consumer Surplus Factor takes the guesswork out of pricing decisions for CPG revenue managers without disregarding the impact on the market share. AI-driven predictive tools.
Such tools must track consumer and customer behavior across markets and channels, including competitor data, which can be drilled down to the brand, product, and SKU levels. This can be used to model and predict the impact of pricing adjustments across brand and product portfolios.
-
Analyze sales and pricing
data at the channel level -
Measure customer’s willingness to pay
for your brand as well as your competition’s brand -
Predict market share based on the
pricing decision made for your brand and competition
Business
Impact
With AI-driven Revenue Growth Management
-
Raise prices above the rate of
inflation (while preserving/growing market share) -
Hold off on price increases
to defend against share loss -
Identify products that are over-indexed
and would benefit from price reductions -
Understand cross-elasticities and how a change in one
brand/product’s price impacts performance across your portfolio -
Develop more targeted
and effective D2C offerings
accuracy in predicting brand growth and market share in 12 months.
Just 4 weeks to demonstrate results