The Offering, In
Detail
One Integrated Suite Across the RGM Value Chain
Infosys Equinox RGM unifies five core commercial levers - pricing, promotion optimization, assortment and mix, pack-price architecture, and trade terms - connecting top-down category strategy with bottom-up customer execution and financial reconciliation.
What It Enables
Price corridors, elasticity modeling, competitive price positioning, demand curves, price thresholds, and scenario simulation.
Business Value
Better price realization, stronger margin protection, improved price-volume trade-off decisions.
What It Enables
Promo uplift modeling, depth and frequency optimization, promo calendar optimization, ROI measurement, cannibalization and halo analysis.
Business Value
Improved trade spend effectiveness, better promo ROI, and clearer incremental growth decisions.
What It Enables
Price laddering, pack-specific thresholds, willingness-to-pay modeling, pack-size optimization, portfolio profit analysis, and white-space identification.
Business Value
Stronger pack-price ladders, improved affordability, mix optimization, and innovation opportunity identification.
What It Enables
SKU management, distribution impact, ACV/TDP optimization, assortment optimization, store/channel optimization, portfolio simulation, and SKU rationalization.
Business Value
Higher SKU productivity, stronger market/channel assortment, and improved portfolio contribution.
What It Enables
Trade spend optimization, term elasticity, funding effectiveness, ROI-linked term design, net margin optimization, and term scenario simulation.
Business Value
Smarter customer investment decisions, better terms governance, and stronger profit-pool visibility.
What It Enables
Top-down planning, bottom-up planning, financial reconciliation, gross-to-net transparency, scenario comparison, workflow, governance, and approvals.
Business Value
Stronger alignment between Category, Sales, Finance, Trade, and Leadership.
Consultative
Methodology
The Infosys
The Infosys
S.C.A.L.E.
Framework
A structured methodology to assess, build, activate, and scale RGM capabilities - from data-thin environments to advanced analytics maturity.
Some markets start with dashboards and diagnostic analytics; others may be ready for predictive models, simulations, and integrated planning. We help each market progress pragmatically while maintaining a common commercial language.
S
Scan
Map the current reality across category, market, capability, data readiness, decision maturity, and value potential.
C
Calibrate
Set the foundation: common RGM language, aligned KPIs, consistent lever definitions, governance, and commercial expectations.
A
Activate
Start with modular, high-value analytical components using available data - making progress without waiting for perfect maturity.
L
Layer
Expand capability depth across pricing, promotions, PPA, assortment, and trade terms - moving from diagnostic to predictive and prescriptive intelligence.
E
Evolve
Integrate all levers, workflows, and financial outcomes into one connected RGM capability, aligning top-down strategy with bottom-up execution.
PRODUCTIZED APPROACH
Accelerators that Reduce Time-to-Value
Productized assets and platform components so organizations don't start from scratch - yet adapt the solution to their market maturity, data ecosystem, and commercial priorities.
Standardized KPI Library
150+ standardized RGM KPIs enabling consistent measurement, performance tracking, and cross-market comparability.
Configurable Dashboards
Persona-led dashboards configurable by market, category, brand, customer, channel, hierarchy, time period, and objective for decision-ready insights.
Data Foundation & Quality Engine
Accelerators for data ingestion, harmonization, master data alignment, lineage, anomaly detection, and quality assurance.
AI/ML Model Library
Prebuilt models for elasticity, promotion uplift, optimization, demand transferability, willingness-to-pay, market share modeling, and simulation.
Simulation & Optimization Engines
What-if scenario planning, comparison, and P&L impact analysis across RGM levers.
Flexible Model Layer
Deploy Infosys or client-owned models with seamless integration and no vendor lock-in.
Managed RGM Service Model
End-to-end analytics and simulations delivered as a managed service with actionable recommendations.
Delivery Models
Four Ways to Deploy. One Common Standard.
Choose the model that fits your maturity, business priorities, data readiness, and desired operating model.
RGM Lite
For organizations building foundational RGM capabilities
Fast-start SaaS to activate core insights and decision workflows quickly. See value in weeks, not months.
RGM Enterprise
For multi-market enterprises standardizing RGM globally
Enterprise SaaS to integrate levers, workflows, data, models, and financial outcomes at scale.
Accelerated Custom
For larger organizations pursuing business-specific builds
Bespoke solution built using Infosys accelerators, aligned to your architecture, strategy, and data ecosystem.
Managed RGM
For organizations wanting expert-led decisions without a full CoE
Infosys Equinox runs the platform and analytics - delivering decision-ready insights, simulations, and recommendations.
Let's Talk
Let's Shape the Right RGM Journey for your Business
Whether you're building foundational RGM capabilities, standardizing global decisioning, expanding from one lever to a full integrated suite, or moving toward AI-guided commercial planning, we can help design and deliver the right path forward.
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