A Growing Share of Shopping Intent Now Lives Somewhere Your Storefront Can't See.
Inside an AI chat. An AI-mode search result. An assistant on a phone or a desktop. Those agents don't need HTML, screens, or forms. They need machine-friendly, real-time data they can query, trust, and act on. If your stack isn't wired to speak their language, you're invisible in the moment of intent.
Without an agent-native interface:
- Your commerce is invisible to agent buyers
- Differentiation collapses into price comparison
- Transactions move outside your control