B2C
Retail
Helping a Global Footwear Giant Run Digital Marketing Operations Smoothly
Industry
B2C | Retail
Region
North America
About the Company
A leading global retailer specializing in athletic footwear, apparel, and accessories, known for its strong connection to sneaker culture and partnerships with top sportswear brands.
Results at a Glance
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Faster speed to market
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Projects delivered on-schedule
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Cost reduction
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Quality adherence
The diverse and functional expertise of the Infosys Equinox Digital Commerce and Marketing Operations team complemented the client’s current ecommerce efforts across North America, Europe and Asia Pacific, with consistent satisfaction and quality scoring of over 98%.
Infosys Equinox Digital Commerce and Marketing Operations’ offshore operations enabled overnight production and increased velocity, while offering the flexibility to scale production up or down according to need, resulting in significant cost savings compared to in-house hires.
Challenges
The retailer sought an experienced and turnkey team to support end–to-end operations across its large portfolio of international sites, including:
- Design services for omnichannel digital and print campaigns
- Optimized product info, multimedia, blogs/SEO, campaign copy and translation
- Merchandizing management across categories, search, coupons, and analytics
- SKU management including product upload and attribution
Solution
Outsourcing through the Infosys Equinox Digital Commerce and Marketing Operations team helped the client achieve, on average, per week:
750+ PDP copies
85+ design projects
1250+ new SKU attributes
1600+ merchandizing tasks
Explore More Success stories
Looking to scale your global ecommerce with optimized digital commerce and marketing operations? Get in touch with us.
Discuss your marketing operational challenges with our experts and work with our turnkey team to achieve reliability and scalability for your business.
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