B2C | Retail

Helping a global footwear giant run digital operations smoothly

A specialty athletic footwear and apparel retailer with 2,600+ stores worldwide needed efficient and scalable operations support for their digital and omnichannel expansion.

Results at a Glance

50%

faster speed to market

>99%

projects delivered on-schedule

40%

cost reduction

>98%

quality adherence

The diverse and functional expertise of the Infosys Equinox Digital Commerce and Marketing Operations (DCMO) team complemented the client’s current ecommerce efforts across North America, Europe and Asia Pacific, with consistent satisfaction and quality scoring of over 98%.

DCMO’s offshore operations enabled overnight production and increased velocity, while offering the flexibility to scale production up or down according to need, resulting in significant cost savings compared to in-house hires.

Challenges

The retailer sought an experienced and turnkey team to support end–to-end operations across its large portfolio of international sites, including:

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    Design services for omnichannel digital and print campaigns

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    Optimized product info, multimedia, blogs/SEO, campaign copy and translation

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    Merchandizing management across categories, search, coupons, and analytics

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    SKU management including product upload and attribution

Challenges

Solution

Outsourcing through the Infosys Equinox Digital Commerce and Marketing Operations team helped the client achieve, on average, per week:

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    750+ PDP copies

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    85+ design projects

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    1250+ new SKU attributes

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    1600+ merchandizing tasks

Solution

Looking to scale your global ecommerce with an optimized digital commerce and marketing operations (DCMO)? Get in touch with us.

Discuss your marketing operational challenges with our DCMO experts and work with our turnkey team to achieve reliability and scalability for your business.

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