CPG | Direct Sales | B2B2C

A dynamic solution for global omnichannel excellence

To deliver on its vision to become the world’s leading integrated beauty company by 2025, this global brand sought for a flexible technology solution that could handle any channel and B2B2C use case.

Results at a Glance

<300ms

API response times

99%

availability

The enterprise is now equipped to enable complex commerce for a wide range of users, members, customers and partners within its expanding business model, and bring innovation to digital, physical, mobile, social networks and smart devices.

The B2B2C solution is designed to cater to global markets, with the flexibility to bring new enterprise partners into its digital ecosystem.

Challenges

The high-tech beauty and wellness brand needed to:

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    Improve brand engagement and deliver a seamless omnichannel experience

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    Support its network of independent distributors with digital tools

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    Power localized stores in multi-languages and currencies

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    Enable B2B2C multi-tenancy for brand partners

Challenges

Solution

Infosys Equinox provided a highly scalable and performant API-first architecture to support:

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    Consumer websites, distributor storefronts, partner portals, walk-in stores, mobile applications, and experience centers

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    Innovation across social commerce, augmented reality and conversational commerce

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    A world class customer care support channel through Equinox’ Admin Portal

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    Robust admin tooling to manage a large portfolio of localized e-stores

Solution

Looking to build complex commerce use cases while delivering omnichannel experience across global markets? Get in touch with us.

Discuss your unique business challenges with our commerce experts and build a customized composable commerce landscape using our MACH-X architecture.

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