increase in online sales
increase in order frequency
customer participation
After implementing Infosys Equinox’s loyalty module, 90% of registered customers are participating in the loyalty program, resulting in a 7% lift in online sales and 17% boost in repeat orders.
The beverage brand needed a flexible, robust loyalty module to enable:
Earn, redeem and forfeit capabilities
Customized earning rules to support point accumulation, onboarding rewards, and SKU combo-based rules
Business admin users to configure, test and iterate on loyalty rules and strategies
The brand leveraged Infosys Equinox loyalty microservice to:
Seamlessly integrate with existing front-end portal across web and mobile
Migrate historical loyalty and transactional data from source systems
Connect into a customized admin interface
