SUCCESS STORY

B2B
Consumer Packaged Goods

Launching Loyalty Management for an Iconic Beverage Manufacturer

The century-old brewery sought a headless loyalty program solution to integrate with its existing systems and support complex promotional rules for members in over 70 global markets.

A refreshing loyalty program for a beverage manufacturer

Industry

B2B | Consumer Packaged Goods

Region

Europe

About the Company

A world-leading Dutch beverage company operating in 70+ countries, known for its extensive portfolio of iconic brands and global market presence.

Results at a Glance

0

Increase in online sales

0

Increase in order frequency

0

Customer participation

After implementing Infosys Equinox's loyalty module, 90% of registered customers are participating in the loyalty program, resulting in a 7% lift in online sales and 17% boost in repeat orders.

Challenges

The beverage brand needed a flexible, robust loyalty module to enable:

  • Earn, redeem and forfeit capabilities
  • Customized earning rules to support point accumulation, onboarding rewards, and SKU combo-based rules
  • Business admin users to configure, test and iterate on loyalty rules and strategies

Solution

The brand leveraged Infosys Equinox loyalty microservice to:

Seamlessly integrate with existing front-end portal across web and mobile

Migrate historical loyalty and transactional data from source systems

Connect into a customized admin interface

Looking to build your own customized loyalty program? Leverage our loyalty microservices today.

Discuss your unique business challenges with our commerce experts and build a customized composable commerce landscape using our MACH-X architecture.

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