operating costs
unique visitors
active community members
The enterprise is now able to centrally manage the digital properties of over 250 household brands and integrate catalogs with a community content hub of over 150,000 recipes.
The ability to rapidly launch brand portals has reduced operating costs by 40%. Migrating to MACH-X architecture has unlocked traffic growth that now exceeds 130M unique visitors per year and continue to grow their active user base of over 18M consumers.
Faced with a network of siloed online stores, the CPG leader struggled with:
The disconnect between design, marketing and dev teams across brands and business units
High costs of hosting with different providers and service agreements
Inefficient processes around rolling out new features and customized business logic
Connecting consumer data across properties for effective marketing and product recommendations
Infosys Equinox provided a modern, cloud-native microservices based commerce engine with:
Enterprise data integration, aggregation and analytics for a 360° customer view and hyper-personalized experience
Centralized storefront and admin capabilities for global and cross-brand efficiencies
Extensible APIs to deliver innovative, shoppable content-and-community platforms
B2B2C capabilities to support customer journeys fulfilled by channel partners
B2B | Consumer Packaged Goods
Read more
