B2B2C
Consumer Packaged Goods
Unified Commerce for a Global CPG Leader
Industry
B2B2C | Consumer Packaged Goods
Region
United States
About the Company
One of the world’s largest food and beverage companies that manages a diverse portfolio of 200+ brands, serving consumers across global markets.
Results at a Glance
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Operating costs
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Unique visitors
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Active community members
The enterprise is now able to centrally manage the digital properties of over 250 household brands and integrate catalogs with a community content hub of over 150,000 recipes.
The ability to rapidly launch brand portals has reduced operating costs by 40%. Migrating to MACH-X architecture has unlocked traffic growth that now exceeds 130M+ unique visitors per year and continue to grow their active user base of over 18M+ consumers.
Challenges
Faced with a network of siloed online stores, the CPG leader struggled with:
- The disconnect between design, marketing and dev teams across brands and business units
- High costs of hosting with different providers and service agreements
- Inefficient processes around rolling out new features and customized business logic
- Connecting consumer data across properties for effective marketing and product recommendations
Solution
Infosys Equinox provided a modern, cloud-native microservices based commerce engine with:
Enterprise data integration, aggregation and analytics for a 360° customer view and hyper-personalized experience
Centralized storefront and admin capabilities for global and cross-brand efficiencies
Extensible APIs to deliver innovative, shoppable content-and-community platforms
B2B2C capabilities to support customer journeys fulfilled by channel partners
Explore More Success stories
Looking to build a unified digital commerce hub for your global business? Get in touch with us.
Discuss your unique business challenges with our commerce experts and build a customized composable commerce landscape using our MACH-X architecture.
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