B2B2C | Consumer Packaged Goods

Unified commerce for a global CPG leader

One of the top 5 food and beverage companies in the world, with over 200 brands and $25B+ in annual sales, needed a unified commerce solution to streamline digital experience management and better serve channel partners and D2C journeys.

Results at a Glance


operating costs


unique visitors


active community members

The enterprise is now able to centrally manage the digital properties of over 250 household brands and integrate catalogs with a community content hub of over 150,000 recipes.

The ability to rapidly launch brand portals has reduced operating costs by 40%. Migrating to MACH-X architecture has unlocked traffic growth that now exceeds 130M unique visitors per year and continue to grow their active user base of over 18M consumers.


Faced with a network of siloed online stores, the CPG leader struggled with:

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    The disconnect between design, marketing and dev teams across brands and business units

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    High costs of hosting with different providers and service agreements

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    Inefficient processes around rolling out new features and customized business logic

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    Connecting consumer data across properties for effective marketing and product recommendations


Infosys Equinox provided a modern, cloud-native microservices based commerce engine with:

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    Enterprise data integration, aggregation and analytics for a 360° customer view and hyper-personalized experience

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    Centralized storefront and admin capabilities for global and cross-brand efficiencies

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    Extensible APIs to deliver innovative, shoppable content-and-community platforms

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    B2B2C capabilities to support customer journeys fulfilled by channel partners


Looking to build a unified digital commerce hub for your global business? Get in touch with us.

Discuss your unique business challenges with our commerce experts and build a customized composable commerce landscape using our MACH-X architecture.

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