Trend #1
Influencer Marketing and Live Commerce
Kunal Puri identifies the rise of influencer marketing coupled with live-commerce as a major trend unfolding in North America and Europe
Trend #2
Digital Solutions to Minimize Returns
Ezhil Mani identifies minimizing returns through digital solutions as a key trend in boosting commerce profitability
Trend #3
Rise in Direct-to-Consumer Commerce (DTC)
Timo Weis identifies this increasing shift towards Direct-to-Consumer (DTC) strategies as a key digital commerce trend for 2024
Trend #4
AR and VR Experiences in Retail
Karolina Gujska predicts the convergence of AR and VR as a major trend reshaping the retail landscape
Additional Resources
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