Top Digital Commerce Trends to Watch in 2024

Hear from Infosys experts about the cutting-edge digital commerce trends for 2024 that will play a key role for brands to stay ahead in this ever-evolving commerce landscape. Unlock insights and explore ways in which you can build a future-ready e-commerce for your business.

Kunal Puri

Kunal Puri
VP – Customer Success
Infosys Equinox

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Trend #1

Influencer Marketing and Live Commerce

Kunal Puri identifies the rise of influencer marketing coupled with live-commerce as a major trend unfolding in North America and Europe

Trend #2

Digital Solutions to Minimize Returns

Ezhil Mani identifies minimizing returns through digital solutions as a key trend in boosting commerce profitability

Ezhil Mani

Ezhil Mani
VP Strategic Growth and Innovation,
Consumer, Retail & Logistics at Infosys

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Timo Weis

Timo Weis
AVP - Client Services,
Infosys Limited

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Trend #3

Rise in Direct-to-Consumer Commerce (DTC)

Timo Weis identifies this increasing shift towards Direct-to-Consumer (DTC) strategies as a key digital commerce trend for 2024

Trend #4

AR and VR Experiences in Retail

Karolina Gujska predicts the convergence of AR and VR as a major trend reshaping the retail landscape

Karolina Gujska

Karolina Gujska
Director - Global Ecommerce & Digital Capabilities, Infosys Equinox

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Rajiv Ranjan Rai

Rajiv Ranjan Rai
Head - Growth and Ecosystem, Infosys Equinox

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Trend #5

AI in Ecommerce

Rajiv Ranjan Rai identifies a surge in adoption of AI as a key digital commerce trend for 2024, expanding beyond traditional roles to transform product discovery and content personalization

Trend #6

Composable Commerce Architecture

Sebastian Weston-Lewis identifies a surge in enterprises embracing composable commerce architecture as a key trend in 2024

Sebastian Lewis

Sebastian Weston-Lewis
Senior Director – Client Services, Infosys

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Ambeshwar Nath

Ambeshwar Nath
Senior Vice President and Industry Head, EMEA – Consumer Goods, Retails and Logistics, Infosys

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Trend #7

AI-Driven Next-Gen Retail Experiences

Ambeshwar Nath anticipates a pivotal shift in digital commerce, with retail experiences reaching new heights through AI-driven personalization

Trend #8

Quick Commerce

Abhinav Sopory identifies 5 key considerations for quick commerce success in 2024

Abhinav Sopory

Abhinav Sopory
Senior Director – Client Services, Infosys

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Ravindar Vanam

Ravindar Vanam
Senior Manager – Client Services, Infosys

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Trend #9

Omni-Experience in Retail

Ravindar Vanam identifies the need for retailers to optimize omni-channel customer experiences to ensure seamless buying journey for their customers

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