Fueling loyalty in the energy and petrol sector

B2C | Energy

Fueling loyalty in the energy and petrol sector

A multinational integrated energy and petroleum company sought a solution for holistic loyalty management to grow penetration in the Independent Workshop segment (IWS).

Results at a Glance

Challenges

Solution

Results at a Glance

countries served

The energy leader now provides added value and incentives to a critical customer segment, with a digital experience tailored specifically to the needs and nuances of garage owners and mechanics.

With a flexible and powerful Infosys Equinox Loyalty module, the enterprise handles complex incentives, promotions and redemption use cases across their global network of Independent Workshop customers.

Challenges

With loyalty a key aspect of their digital transformation roadmap, the energy company needed:

Increased transparency in the automotive lubricants business network
The ability to issue loyalty points to Independent Workshops (garage owners and mechanics) for app engagement and orders
The ability for Independent Workshops to redeem points for discounts and perks
Activity dashboards to manage points and view history

Solution

With Infosys Equinox as the back-office web platform and front-end interface, we delivered:

A custom-built mobile application for Independent Workshop end users
Microservices and storefront orchestration APIs to compose the Loyalty Mobile App
A Loyalty rules engine to configure complex earning and redemption logic
A direct communication channel between the enterprise and end customers