B2C
Retail
Unlocking Endless Aisle Across 800+ Retail Stores
Industry
B2C | Retail
Region
Europe
About the Company
One of the world’s leading sports brands serving millions of consumers globally through a diverse portfolio of athletic footwear, apparel, and lifestyle products.
Results at a Glance
0
Global stores implemented
0
Languages supported
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Countries covered
With a multi-touchpoint, contextual endless aisle experience, the sports brand was able to greatly improve the in-store experience, capture lost revenue and enhance their direct-to-consumer value proposition.
With Infosys Equinox’ composable MACH-X capabilities, the brand is now equipped to evolve its omnichannel experience and deliver new value without the limitations of legacy technology.
Challenges
The sports giant’s monolithic legacy system was too rigid to support the custom front-end experiences required for in-store digital touchpoints. The brand needed an API-first solution to achieve:
- A specialized UI to suit the kiosk form factor (versus serving the desktop experience)
- UI and functionality specific to store associate tablet apps
- The ability for shoppers to access endless aisle inventory from any device
- A unified brand experience across stores and digital touchpoints
Solution
With Infosys Equinox Endless Aisle, the brand expanded its capabilities to:
Power enterprise-grade digital apps for in-store kiosks and tablets
Enable in-store customers to locate and place their own orders for out-of-stock and extended assortments with self-checkout
Enable digital shoppers to check real-time store inventory and click-and-collect
Localize inventory and language for stores in 65 countries while ensuring GDPR compliance
Explore More Success stories
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