B2C | Retail

Unlocking endless aisle across 800+ retail stores

Europe’s largest sports lifestyle brand needed to boost its omnichannel experience and allow in-store shoppers to access its “endless aisle” assortment and inventory through digital kiosks and associate-assisted selling apps.

Results at a Glance

800+

global stores implemented

14

languages supported

65

countries covered

With a multi-touchpoint, contextual endless aisle experience, the sports brand was able to greatly improve the in-store experience, capture lost revenue and enhance their direct-to-consumer value proposition.

With Infosys Equinox’ composable MACH-X capabilities, the brand is now equipped to evolve its omnichannel experience and deliver new value without the limitations of legacy technology.

Challenges

The sports giant’s monolithic legacy system was too rigid to support the custom front-end experiences required for in-store digital touchpoints. The brand needed an API-first solution to achieve:

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    A specialized UI to suit the kiosk form factor (versus serving the desktop experience)

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    UI and functionality specific to store associate tablet apps

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    The ability for shoppers to access endless aisle inventory from any device

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    A unified brand experience across stores and digital touchpoints

Challenges

Solution

With Infosys Equinox Endless Aisle, the brand expanded its capabilities to:

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    Power enterprise-grade digital apps for in-store kiosks and tablets

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    Enable in-store customers to locate and place their own orders for out-of-stock and extended assortments with self-checkout

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    Enable digital shoppers to check real-time store inventory and click-and-collect

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    Localize inventory and language for stores in 65 countries while ensuring GDPR compliance

Solution

Looking to evolve your in-store customer experience for omnichannel commerce? Get in touch with us.

Discuss your unique business challenges with our commerce experts and build a customized composable commerce landscape using our MACH-X architecture.

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