B2C | Retail

Unlocking endless aisle across 800+ retail stores

Europe’s largest sports lifestyle brand needed to boost its omnichannel experience and allow in-store shoppers to access its “endless aisle” assortment and inventory through digital kiosks and associate-assisted selling apps.

Results at a Glance

800+

global stores implemented

14

languages supported

65

countries covered

With a multi-touchpoint, contextual endless aisle experience, the sports brand was able to greatly improve the in-store experience, capture lost revenue and enhance their direct-to-consumer value proposition.

With Infosys Equinox’ composable MACH-X capabilities, the brand is now equipped to evolve its omnichannel experience and deliver new value without the limitations of legacy technology.

Enabling Endless Aisle For A Sports Apparel Brand

Challenges

The sports giant’s monolithic legacy system was too rigid to support the custom front-end experiences required for in-store digital touchpoints. The brand needed an API-first solution to achieve:

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    A specialized UI to suit the kiosk form factor (versus serving the desktop experience)

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    UI and functionality specific to store associate tablet apps

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    The ability for shoppers to access endless aisle inventory from any device

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    A unified brand experience across stores and digital touchpoints

Challenges

Solution

With Infosys Equinox Endless Aisle, the brand expanded its capabilities to:

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    Power enterprise-grade digital apps for in-store kiosks and tablets

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    Enable in-store customers to locate and place their own orders for out-of-stock and extended assortments with self-checkout

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    Enable digital shoppers to check real-time store inventory and click-and-collect

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    Localize inventory and language for stores in 65 countries while ensuring GDPR compliance

Solution

Looking to evolve your in-store customer experience for omnichannel commerce? Get in touch with us.

Discuss your unique business challenges with our commerce experts and build a customized composable commerce landscape using our MACH-X architecture.

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