B2B2C
CPG
Direct Sales
Upgrading the Legacy to Fuel Global Growth for B2B2C Commerce
Industry
B2B2C | CPG | Direct Sales
Region
North America
About the Company
A global wellness company specializing in essential oils and natural lifestyle products, offering a wide range of solutions focused on holistic health and well-being.
Results at a Glance
0
Orders per second growth
0
Active subscriptions
0
Countries implemented including US in 24 months
The global referral marketing enterprise now has the technical capabilities to evolve its content, commerce and customer lifecycle programs for sustained growth and category leadership.
It’s already realizing faster order processing, additional recurring revenue, and the flexibility to serve sophisticated promotions at the individual and customer segment levels.
Challenges
The aging and inflexible legacy platform made it difficult to:
- Upgrade and maintain user experience across 96 geographic e-stores
- Satisfy unique B2B2C requirements for subscriptions, promotions and loyalty features
- Enable key business drivers to support distributors and end customers
- Support integrated campaign management across owned and social channels
Solutions
Infosys Equinox deployed an end-to-end microservices engine on AWS Cloud for high performance and scalability, and:
Implemented sophisticated subscription and promotion management, personalization engine and social commerce
Provided a rules-based loyalty engine for real-time, hyper-personalized offers and complex point / tier logic
Delivered conversational AI for B2C and B2B platforms
Explore More Success Stories
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