B2B2C | CPG | Direct Sales

Leaving a legacy to fuel global growth

A direct sales leader in the essential oils and wellness industry leaves its legacy platform to satisfy complex B2B2C requirements across 96 geographies and position itself for continued success.

Results at a Glance


orders per second growth


active subscriptions

The global referral marketing enterprise now has the technical capabilities to evolve its content, commerce and customer lifecycle programs for sustained growth and category leadership.

It’s already realizing faster order processing, additional recurring revenue, and the flexibility to serve sophisticated promotions at the individual and customer segment levels.


The aging and inflexible legacy platform made it difficult to:

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    Upgrade and maintain user experience across 96 geographic e-stores

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    Satisfy unique B2B2C requirements for subscriptions, promotions and loyalty features

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    Enable key business drivers to support distributors and end customers

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    Support integrated campaign management across owned and social channels


Infosys Equinox deployed an end-to-end microservices engine on AWS Cloud for high performance and scalability, and:

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    Implemented sophisticated subscription and promotion management, personalization engine and social commerce

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    Provided a rules-based loyalty engine for real-time, hyper-personalized offers and complex point / tier logic

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    Delivered conversational AI for B2C and B2B platforms


Looking for complex promotions and subscription capabilities for your e-commerce? Get in touch with us.

Discuss your unique business challenges with our commerce experts and build a customized composable commerce landscape using our MACH-X architecture.

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