B2B2C | CPG | Direct Sales

Upgrading the legacy to fuel global growth for B2B2C Commerce

A direct sales leader in the essential oils and wellness industry leaves its legacy platform to satisfy complex B2B2C requirements and position itself for continued success.

Results at a Glance

1000+

orders per second growth

18Mn

active subscriptions

40+

countries implemented including US in 24 months

The global referral marketing enterprise now has the technical capabilities to evolve its content, commerce and customer lifecycle programs for sustained growth and category leadership.

It’s already realizing faster order processing, additional recurring revenue, and the flexibility to serve sophisticated promotions at the individual and customer segment levels.

Migration to Composable Commerce For An Essential Oil and Wellness Brand

Challenges

The aging and inflexible legacy platform made it difficult to:

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    Upgrade and maintain user experience across 96 geographic e-stores

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    Satisfy unique B2B2C requirements for subscriptions, promotions and loyalty features

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    Enable key business drivers to support distributors and end customers

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    Support integrated campaign management across owned and social channels

Solution

Infosys Equinox deployed an end-to-end microservices engine on AWS Cloud for high performance and scalability, and:

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    Implemented sophisticated subscription and promotion management, personalization engine and social commerce

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    Provided a rules-based loyalty engine for real-time, hyper-personalized offers and complex point / tier logic

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    Delivered conversational AI for B2C and B2B platforms

Solution

Looking for complex promotions and subscription capabilities for your e-commerce? Get in touch with us.

Discuss your unique business challenges with our commerce experts and build a customized composable commerce landscape using our MACH-X architecture.

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