orders per second growth
active subscriptions
countries implemented including US in 24 months
The global referral marketing enterprise now has the technical capabilities to evolve its content, commerce and customer lifecycle programs for sustained growth and category leadership.
It’s already realizing faster order processing, additional recurring revenue, and the flexibility to serve sophisticated promotions at the individual and customer segment levels.
The aging and inflexible legacy platform made it difficult to:
Upgrade and maintain user experience across 96 geographic e-stores
Satisfy unique B2B2C requirements for subscriptions, promotions and loyalty features
Enable key business drivers to support distributors and end customers
Support integrated campaign management across owned and social channels
Infosys Equinox deployed an end-to-end microservices engine on AWS Cloud for high performance and scalability, and:
Implemented sophisticated subscription and promotion management, personalization engine and social commerce
Provided a rules-based loyalty engine for real-time, hyper-personalized offers and complex point / tier logic
Delivered conversational AI for B2C and B2B platforms
B2B | Consumer Packaged Goods
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