B2C | EdTech
Going headless to get ahead in EdTech
A pandemic and sudden shift to virtual learning opened an opportunity for a $200M Indian EdTech firm to launch a digital classroom program for 150,000 students.
Results at a Glance
150K+
students onboarded
50K+
new students attracted
60%
existing students enrolled
EdTech firm achieved a market leadership position, rapidly onboarding over 150,000 existing students. Business growth accelerated with over 50,000 new students purchasing various learning products.
Challenges
As a new initiative, and in response to rapidly changing market conditions, the client needed to launch fast with:
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An end-to-end solution that connected course delivery, customer relationship management and commerce
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A way to embed transaction capabilities into key touchpoints
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Reporting and analytics that can be delivered to internal and end users
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The ability to leverage existing client resources, including a network of sales agents and business portals
Solution
Infosys integrated Infosys Equinox microservices seamlessly with internal companion platforms Wingspan (learning management), Meridian (CRM) and Zoom to achieve a holistic system, allowing the client to:
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Publish, organize, search, and consume learning content, conduct assessments and publish results and comprehensive analytics
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Enable students to pay for live and on-demand classes, tightly integrated with CRM
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Allow students to personalize their learning modules to fit their academic and career goals
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Sync integrated data with various sales and marketing channels to promote learning products
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