B2C | EdTech
Going headless to get ahead in EdTech
A pandemic and sudden shift to virtual learning opened an opportunity for a $200M Indian EdTech firm to launch a digital classroom program for 150,000 students.
new students attracted
existing students enrolled
EdTech firm achieved a market leadership position, rapidly onboarding over 150,000 existing students. Business growth accelerated with over 50,000 new students purchasing various learning products.
As a new initiative, and in response to rapidly changing market conditions, the client needed to launch fast with:
An end-to-end solution that connected course delivery, customer relationship management and commerce
A way to embed transaction capabilities into key touchpoints
Reporting and analytics that can be delivered to internal and end users
The ability to leverage existing client resources, including a network of sales agents and business portals
Infosys integrated Infosys Equinox microservices seamlessly with internal companion platforms Wingspan (learning management), Meridian (CRM) and Zoom to achieve a holistic system, allowing the client to:
Publish, organize, search, and consume learning content, conduct assessments and publish results and comprehensive analytics
Enable students to pay for live and on-demand classes, tightly integrated with CRM
Allow students to personalize their learning modules to fit their academic and career goals
Sync integrated data with various sales and marketing channels to promote learning products
B2B | Consumer Packaged GoodsRead more
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