SUCCESS STORY

B2C
Automotive

Accelerating New Capabilities for Digital Automotive Sales

A multinational automotive manufacturer wanted a digital platform to support its first ever European online car sales campaign. The solution required the flexibility to pre-order and customize limited edition cars with local language and currency.

Designing a car customizer enabling digital experience for a global automotive manufacturer

Industry

B2C | Automotive

Region

Europe

About the Company

A leading global automotive manufacturer, recognized for its innovation, leadership in hybrid technology, and strong global presence in mobility solutions.

Results at a Glance

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Weeks to launch campaign

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Geos within 6 months

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Response time

The manufacturer was able to launch its pilot campaign with online pre-order for its limited edition models in Europe within 12 weeks, and roll out across 8 localized geographies within 6 months.

With Infosys Equinox, the manufacturer can power an unlimited number of campaigns and digital experience across the globe at MACH-X speed.

Challenges

The car manufacturer needed:

  • A powerful back-end solution to integrate with its custom-built front end
  • The ability to support pre-order and customization of limited edition models
  • Support for 8 geographies, with multi-language and multi-currency localization

Solution

Within 12 weeks, Infosys Equinox fully integrated a composable back-end solution with:

MACH-X microservices including PIM, Inventory, Cart and Checkout

Seamless integration with their payment gateway and OMS

High performance and sub-500ms response time

Full GDPR compliance

Looking for customized digital capabilities to upgrade your ecommerce landscape? Get in touch with us.

Discuss your unique business challenges with our commerce experts and build a customized commerce landscape using our MACH-X architecture.

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