B2C | Automotive

Accelerating new digital capabilities for online automotive sales

A multinational automotive manufacturer wanted a digital platform to support its first ever European online car sales campaign. The solution required the flexibility to pre-order and customize limited edition cars with local language and currency.

Results at a Glance

12 weeks

to launch campaign

8 geos

within 6 months

<500ms

response time

The manufacturer was able to launch its pilot campaign with online pre-order for its limited edition models in Europe within 12 weeks, and roll out across 8 localized geographies within 6 months.

With Infosys Equinox, the manufacturer can power an unlimited number of campaigns and digital experiences across the globe at MACH-X speed.

Challenges

The car manufacturer needed:

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    A powerful back-end solution to integrate with its custom-built front end

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    The ability to support pre-order and customization of limited edition models

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    Support for 8 geographies, with multi-language and multi-currency localization

Challenges

Solution

Within 12 weeks, Infosys Equinox fully integrated a composable back-end solution with:

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    MACH-X microservices including PIM, Inventory, Cart and Checkout

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    Seamless integration with their payment gateway and OMS

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    High performance and sub-500ms response time

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    Full GDPR compliance

Solution

Looking for customized digital capabilities to upgrade your ecommerce landscape? Get in touch with us.

Discuss your unique business challenges with our commerce experts and build a customized commerce landscape using our MACH-X architecture.

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