SUCCESS STORY
Accelerating New Capabilities for Digital Automotive Sales
A multinational automotive manufacturer wanted a digital platform to support its first ever European online car sales campaign. The solution required the flexibility to pre-order and customize limited edition cars with local language and currency.
Industry
B2C | Automotive
Region
Europe
About the Company
A leading global automotive manufacturer, recognized for its innovation, leadership in hybrid technology, and strong global presence in mobility solutions.
Results at a Glance
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Weeks to launch campaign
0
Geos within 6 months
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Response time
The manufacturer was able to launch its pilot campaign with online pre-order for its limited edition models in Europe within 12 weeks, and roll out across 8 localized geographies within 6 months.
With Infosys Equinox, the manufacturer can power an unlimited number of campaigns and digital experience across the globe at MACH-X speed.
Challenges
The car manufacturer needed:
- A powerful back-end solution to integrate with its custom-built front end
- The ability to support pre-order and customization of limited edition models
- Support for 8 geographies, with multi-language and multi-currency localization
Solution
Within 12 weeks, Infosys Equinox fully integrated a composable back-end solution with:
MACH-X microservices including PIM, Inventory, Cart and Checkout
Seamless integration with their payment gateway and OMS
High performance and sub-500ms response time
Full GDPR compliance
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