SUCCESS STORY

B2C
Retail

Making 3D Jewelry Configurators Natively Shoppable for a Diamond Retailer

The world’s largest diamond jewelry retailer with over $5B in annual sales sought to bring frictionless transaction capability via its 3D jewelry configurator.

Industry

B2C | Retail

Region

North America

About the Company

The world’s largest retailer of diamond jewelry, operating a diverse multi-brand portfolio across North America, the UK, and digital platforms, delivering a wide range of high-quality jewelry and personalized customer experiences.

Results at a Glance

3D rendering provided customers a more realistic, inside-out view of products compared with 2D images, and extra confidence that they’ve enjoyed their personalized design. It has proven to raise conversion rates and reduce returns (while reducing risk for the merchant).

The solution also enabled a user experience advantage over competitors, helping the client maintain their leadership position in the market.

Challenges

The cost of returns for high-ticket luxury retail goods is magnified for customized products, which typically can’t be re-sold. The client aimed to:

  • Build a universal configurator experience using 3D product models
  • Support a high degree of personalization
  • Enable dynamic 3D rendering, based on user inputs and virtual try-on
  • Ensure customers can seamlessly add to cart and purchase from the experience

Solution

Infosys Equinox partnered with KiKsAR to build the 3D configurator solution that:

Leverages SaaS-based 3D model rendering hosted on AWS

Integrates with catalog, PIM and pricing data

Sends configuration specs to the cart for purchase

Looking to build frictionless 3D shopping experiences for your customers? Get in touch with us.

Discuss your unique business challenges with our industry leaders and build a completely customized commerce experiences using our MACH-X platform.

Request a Demo