B2C | Retail
Making 3D Jewelry Configurators Natively Shoppable for a Diamond Retailer
The world’s largest diamond jewelry retailer with over $5B in annual sales sought to bring frictionless transaction capability via its 3D jewelry configurator.
Results at a Glance
3D rendering provided customers a more realistic, inside-out view of products compared with 2D images, and extra confidence that they’ve enjoyed their personalized design. It has proven to raise conversion rates and reduce returns (while reducing risk for the merchant).
The solution also enabled a user experience advantage over competitors, helping the client maintain their leadership position in the market.
Challenges
The cost of returns for high-ticket luxury retail goods is magnified for customized products, which typically can’t be re-sold. The client aimed to:
-
Build a universal configurator experience using 3D product models
-
Support a high degree of personalization
-
Enable dynamic 3D rendering, based on user inputs and virtual try-on
-
Ensure customers can seamlessly add to cart and purchase from the experience
Explore More Success Stories
Streamlined loyalty for an iconic global beverage manufacturer.
B2B | Consumer Packaged Goods
Read more
