Challenges
On its legacy commerce technology, the client was unable to enable its 150M+ active loyalty members to shop how they want, when they want for what they want – while streamlining the B2B commerce experience for its valued wholesalers.
They struggled with:
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Siloed catalog and inventory data across channels and consumer touchpoints
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Sub-optimal mobile navigation and UX, accessibility and performance
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Outdated and friction-filled partner management processes
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The inability to connect customer data across its distributed DTC and partner ecosystem