B2C | Retail

Delivering A “Connected Marketplace Strategy” For Leading Athletics Manufacturer

One of the world’s most recognized brands needed a strong tech partner to bring its connected marketplace strategy linking partners, customers and influencers to market.

Results at a Glance

47%

increase in order volume with BOPIS integration

90%

peak-season
sales lift

335+

partners connected

This market leader’s dedication to digital and direct-to-consumer (DTC) innovation translates to continuous sales growth in a competitive space. Delivering on its connected commerce vision unlocked new revenue growth from enhanced omnichannel capabilities including endless aisle, Buy Online Pick In Store (BOPIS )and ship-from-store (SFS), with enriched inventory integration across its 335+ partner ecosystem.

Challenges

On its legacy commerce technology, the client was unable to enable its 150M+ active loyalty members to shop how they want, when they want for what they want – while streamlining the B2B commerce experience for its valued wholesalers.

They struggled with:

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    Siloed catalog and inventory data across channels and consumer touchpoints

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    Sub-optimal mobile navigation and UX, accessibility and performance

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    Outdated and friction-filled partner management processes

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    The inability to connect customer data across its distributed DTC and partner ecosystem

Challenges

Solution

With Infosys Equinox microservices, the client achieved milestones in its digital evolution:

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    Enhancements to mobile webstore and apps leveraging native device features

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    Full visibility into inventory to enable endless aisle, store pickup and ship-from-store across DTC and retail partners

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    Joint loyalty program partnerships with key retail partners

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    A B2B partner management portal with streamlined onboarding and self-serve transactions

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    Social commerce capabilities to support influencer engagement and SMB partners in micro-markets

Solution

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