SUCCESS STORY

B2C
Retail

Delivering A “Connected Marketplace Strategy” For Leading Athletics Manufacturer

One of the world’s most recognized brands needed a strong tech partner to bring its connected marketplace strategy linking partners, customers and influencers to market.

Connected marketplace strategy for a leading athletics manufacturer

Industry

B2C | Retail

Region

North America

About the Company

One of the world’s leading sports brands that serves global consumers through a diverse portfolio of athletic footwear, apparel, equipment, and lifestyle products.

Results at a Glance

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Increase in order volume with BOPIS integration

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Peak-season sales lift

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Partners connected

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Virtual SKUs

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Fewer cancellations

This market leader’s dedication to digital and direct-to-consumer (DTC) innovation translates to continuous sales growth in a competitive space. Delivering on its connected commerce vision unlocked new revenue growth from enhanced omnichannel capabilities including endless aisle, Buy Online Pick In Store (BOPIS )and ship-from-store (SFS), with enriched inventory integration across its 335+ partner ecosystem.

Challenges

On its legacy commerce technology, the client was unable to enable its 150M+ active loyalty members to shop how they want, when they want for what they want – while streamlining the B2B commerce experience for its valued wholesalers.

They struggled with:

  • Siloed catalog and inventory data across channels and consumer touchpoints
  • Sub-optimal mobile navigation and UX, accessibility and performance
  • Outdated and friction-filled partner management processes
  • The inability to connect customer data across its distributed DTC and partner ecosystem

Solution

With Infosys Equinox microservices, the client achieved milestones in its digital evolution:

Enhancements to mobile webstore and apps leveraging native device features

Full visibility into inventory to enable endless aisle, store pickup and ship-from-store across DTC and retail partners

Joint loyalty program partnerships with key retail partners

A B2B partner management portal with streamlined onboarding and self-serve transactions

Social commerce capabilities to support influencer engagement and SMB partners in micro-markets

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